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Published: August 30, 2006
Trading Card Companies
Trading cards have been in existence for well over a century. Trading cards were first manufactured in the
nineteenth century as a means to keep cigarettes' shape inside their cardboard boxes. They were
picturesque and sophisticated, such that they were continually used when cigarette companies switched to
the sturdier tobacco boxes we know today.
Tobacco companies knew that the little picture cards made
excellent advertisements and acted upon their appeal, thus creating the trading card industry.
In particular, the premiere trading card company, founded in 1938, is Topps, Inc. Under the tutelage of
Philip, Abram, Joseph, and Ira Shorin, this trading card company severed itself from parent company
American Leaf Tobacco and started mass producing and selling chewing gum. Beginning with the
corporate name Topps Chewing Gum, Inc., Topps made and sold the famous Bazooka bubblegum, but
made its debut as a sports trading card company with licensure of baseball players. Topps adopted its
name from the position company founders projected in maintaining as a business – the tops.
To this day, Topps plausibly touts the title of " the most successful trading card manufacturer" in American
history. As a trading card company that gears towards sports, entertainment, and memorabilia, Topps
also distributes comic books, game cards, and editorial cards - which are based in popular culture. Those
of us who were kids in the 1980's may remember the ever so repugnantly famous Garbage Pail Kids - or,
a decade earlier, Wacky Packages or "Wacky Tackies." These fine products were brought to you by
Topps.
The 1980's saw a burst of competition between trading card companies, one company that rose in 1988
was Upper Deck, LLC. In 1981, Upper Deck bought out rival trading card company Fleer, after Fleer's
constant legal battles with Topps. The acquisition of another trading card company only solidified Upper
Deck's position as a worthy opponent to the already established and prosperous Topps. Topps and
Upper Deck control the bulk of the trading card industry. And, like its rival, Upper Deck has found its way
into trading cards for other sources - Marvel and DC Comics as well as World of Warcraft Trading Cards.
Aside from Topps and Upper Deck, there is a plethora of trading card companies to choose from.
However, most are now defunct, but all have a wealth of memorable cards for the most tenacious
seekers.
Trading cards have been in existence for well over a century. Trading cards were first manufactured in the
nineteenth century as a means to keep cigarettes' shape inside their cardboard boxes. They were
picturesque and sophisticated, such that they were continually used when cigarette companies switched to
the sturdier tobacco boxes we know today.
Related Articles
excellent advertisements and acted upon their appeal, thus creating the trading card industry.
In particular, the premiere trading card company, founded in 1938, is Topps, Inc. Under the tutelage of
Philip, Abram, Joseph, and Ira Shorin, this trading card company severed itself from parent company
American Leaf Tobacco and started mass producing and selling chewing gum. Beginning with the
corporate name Topps Chewing Gum, Inc., Topps made and sold the famous Bazooka bubblegum, but
made its debut as a sports trading card company with licensure of baseball players. Topps adopted its
name from the position company founders projected in maintaining as a business – the tops.
To this day, Topps plausibly touts the title of " the most successful trading card manufacturer" in American
history. As a trading card company that gears towards sports, entertainment, and memorabilia, Topps
also distributes comic books, game cards, and editorial cards - which are based in popular culture. Those
of us who were kids in the 1980's may remember the ever so repugnantly famous Garbage Pail Kids - or,
a decade earlier, Wacky Packages or "Wacky Tackies." These fine products were brought to you by
Topps.
The 1980's saw a burst of competition between trading card companies, one company that rose in 1988
was Upper Deck, LLC. In 1981, Upper Deck bought out rival trading card company Fleer, after Fleer's
constant legal battles with Topps. The acquisition of another trading card company only solidified Upper
Deck's position as a worthy opponent to the already established and prosperous Topps. Topps and
Upper Deck control the bulk of the trading card industry. And, like its rival, Upper Deck has found its way
into trading cards for other sources - Marvel and DC Comics as well as World of Warcraft Trading Cards.
Aside from Topps and Upper Deck, there is a plethora of trading card companies to choose from.
However, most are now defunct, but all have a wealth of memorable cards for the most tenacious
seekers.
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